JSON-LD is the structured-data format AI crawlers and search engines parse most reliably. Without it, an engine has to infer what your page is about from prose alone, which is slower and less accurate than reading an explicit machine-readable description.
Add at least one <script type="application/ld+json"> block in your <head> describing the page. Start with the content type that matches the page (Article, Product, FAQPage, etc.) and validate it with Google's Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Your page title",
"datePublished": "2026-01-01"
}
</script>